Does 24K gold make the eye mask experience a whole lot fancier? Absolutely. However, the ingredient has some skin care benefits of note: According to Nichols, gold acts as a natural antioxidant, and it has anti-inflammatory properties ideal for reducing irritation and puffiness.
“The true benefit to gold, however, is that it helps increase the efficacy of other ingredients a product is formulated with,” she adds. “When combined with ingredients such as caffeine, vitamin C, and hyaluronic acid, gold under-eye masks help to brighten, de-puff, hydrate, and soothe the eye area.” So along with gold, these masks feature hyaluronic acid, collagen, retinol and bakuchiol for supple, smooth under-eyes.