The term health and wellness are frequently used interchangeably, but the meanings are slightly different from each other. Health can be defined as a state of our physical being, whether good or bad. Our state of health depends on various factors like heredity, environmental condition, choices of foods and drinks, fitness and exercises, sleep and rest, thoughts and our emotional state of mind. Wellness on the other hand is defined as the overall processes of maintaining a general state of good health, it entails the conscious decision of the person involved to experience wellness while health simply means persons condition.
The combined phrase health and wellness can simply be defined as a pursuit of overall health as far as human beings are concerned. The term is used frequently as a tool for promoting a better lifestyle. Health and wellness slogan has become a powerful tool in the hand of marketers in various aspects of human endeavor. However, many people are embracing the attitudes to healthy lifestyles, while some companies are busy raking in the profits.
Many food retailers, fast food joints, vitamins and nutritional supplements could see an increased demand in their products as a result of the trends in health and wellness. However many companies will be negatively affected by this trend, an example is the tobacco products manufacturers and fast food joints – but they have started modifying their strategies to suit customers’ demands by introducing another brand of their products that can fit perfectly into the consumers needs and aspirations.
The driving factors behind the drifts in health and wellness were attributed to the rate at which obesity is increasing among the Americans 1990 – 2005. High rates of heart disease, cancer and various food related disease was growing at an astronomical rates. These gory tales eventually drawn the attention of people to the needs for healthy lifestyle, this discovery was matched with series of corresponding researches and a lot of things were revealed about human anatomy and its associated health risks.
Therefore, health and wellness can be said to be a multidimensional issue because it can be attributed to the totality of human existence. It involves making a conscious efforts to improve personal general state of health, the most common elemental slogans in the business of health and wellness are:
Eat healthy foods:
Health food consumption is considered to be the most important factor in achieving good health. Health and wellness entails that the food we take is also a reflection of our physical health. Therefore, the habits of maintaining a sensible diet have become a major driving force in the general idea of health and wellness.
Keep Fit:
To keep fit does not always connote lifting heavy weights, but it generally believes that health and wellness must include a lot of physical exercise like walking or help in household cores.
Cut down the good poisons:
Health and wellness trends involves cutting down on dangerous foods that can cause illness, some habits are socially acceptable but it has a resultant effects on our overall well being. Some of the good poisons are a smoking, obey speed limits or indulging in excess fatty foods consumption.