Cannabis multi-state operator (MSO) Trulieve is under fire on social media after an employee allegedly leaked an internal document showing how the company’s dispensaries operate.
Twitter user @EyesOnMJ posted a photo of a flow chart they allege Trulieve uses for training employees outlining how they rotate the highest THC batches to the back of the store and sell low-THC flower on the sales floor.
Because the higher THC product is displayed on Trulieve’s website, all orders shipped to online customers would have to receive strains with those higher advertised THC levels.
This means walk-in customers are getting the short end of the stick, according to the people who took to social media to protest the practice. Many customers are drawn to physical stores through the website, which misrepresents what is available at Trulieve’s many locations throughout Florida, California, Connecticut, Massachusetts, Pennsylvania, West Virginia, and Maryland.
Customers are not informed that lower potency strains are featured in the front windows of dispensaries, raising questions about the ethics of the company.
Further, according to Reddit user Due_Paramedic_426, employees will often inform customers that a strain or brand they asked for is out of stock, when it is being reserved for online orders.
This less than transparent model could lead to patients and consumers losing faith in the corporate cannabis industry as a whole and urge potential buyers to go to the black market.
A former Trulieve corporate employee, who we confirmed but asked to remain nameless, echoed some of the sentiments of social media users, telling Cannabis & Tech Today the company “does not walk the walk or talk the talk,” and that they are aware of “several unethical business practices at the firm.”
Multiple attempts to contact Trulieve were not returned prior to publishing.