\n<\/p>\n
“], “filter”: { “nextExceptions”: “img, blockquote, div”, “nextContainsExceptions”: “img, blockquote”} }”><\/p>\n
One run in the Under Armour HOVR Phantom 3 is all it takes to confirm Under Armour has done it again. The running shoe design team at Under Armour loves to innovate\u2014as evidenced by the entire HOVR line, built on the brand\u2019s trademarked HOVR cushioning technology. That\u2019s why every new feature of the third iteration of the fan-favorite Phantom has purpose. Katie Lau, global product director at Under Armour, says the shoe \u201cdelivers continuity with its premium fit and feel, but with thoughtful adjustments.\u201d<\/p>\n When making updates to its shoes, Under Armour values feedback from its athletes. In the case of the Phantom, UA tapped its running clubs and roster of athletes to find out what they loved about the Phantom 2 and to get their thoughts on what could be better. One requested change, especially from female athletes: a lower collar height. The Phantom 3 brings the collar height down for a more comfortable fit and with less friction around the ankle bone.<\/p>\n Another popular Phantom feature\u2014the responsive UA HOVR cushioning, complemented by a durable, high-traction rubber outsole\u2014got dialed up in this version of the shoe. \u201cThe Phantom always had a high percentage of HOVR, but now it\u2019s 100 percent,\u201d says Lau. \u201cThat gives the shoe a plusher underfoot experience.\u201d Where does the increased cushioning fit into an athlete\u2019s shoe rotation? \u201cThe Phantom delivers a ride with energy return, stemming from the propulsion of the HOVR cushioning,\u201d says Lau. \u201cThe Phantom fits well as a recovery shoe after a long run or for runs up to a 5K distance. It\u2019s also a great shoe for field athletes when they\u2019re out of their cleats and looking to stay fit with running.\u201d<\/p>\n If you\u2019re already a fan of the Phantom 2, you\u2019ll be thrilled to hear what the design team kept intact, beginning with the molded midfoot panel. A popular feature that provides added structure and stability, this fan favorite carries over into the Phantom 3 design. Also still there: the external heel counter, which adds stable support.<\/p>\n The same holds true for the UA IntelliKnit upper, which retains its softness but with an evolved feel, says Lau. \u201cWe\u2019ve added zonal stretch and zonal containment to the upper, so that the feel is curated to each athlete\u2019s foot,\u201d she explains.<\/p>\n Because aesthetics also matter, the Phantom 3 kept its \u201con and off the streets\u201d look going. This is a shoe that transfers seamlessly from the gym or track back into the real world. \u201cWe recognize we\u2019re tapping into a younger, faster consumer, and we\u2019re listening to their desires,\u201d says Lau. \u201cWe wanted the Phantom 3 to be simplified, modern, and progressive.\u201d<\/p>\n Lau says it\u2019s tempting to describe the Phantom 3 as something of a \u201cSwiss Army knife,\u201d but with a purpose. \u201cWe didn\u2019t want to make this shoe different for no reason,\u201d she says. \u201cWe wanted to respect its DNA but continue to innovate.\u201d<\/p>\n Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Designed to empower human performance, Under Armour\u2019s innovative products and experiences are engineered to make athletes better. For further information, please visit the\u00a0Under Armour website<\/i>.<\/p>\n<\/p><\/div>\nWhat\u2019s New for the Phantom 3<\/h2>\n
At the Core of Phantom Shoes<\/h2>\n