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Real painter-decorator, shark scientist, an aunt named Flo and a strawberry farmer are just some of the \u2018human period euphemisms\u2019 joining forces to end harmful menstrual slang\u00a0<\/span><\/i><\/p>\n What do a painter-decorator, a strawberry farmer, a shark scientist, an aunt named Flo, a lingonberry jam producer, a surfer and a military historian have in common? They\u2019re all \u2018human period euphemisms\u2019. And now, in partnership with <\/span>INTIMINA<\/span>,<\/span> this unlikely group of embodied menstrual slang have come together across the world to call for an end to harmful period euphemisms.<\/span><\/p>\n While they may seem harmless, using euphemisms to describe menstruation discourages open conversation and perpetuates the stigma and taboo surrounding periods. Many of the euphemisms used around the world have negative connotations that associate menstruation with shame, leaving generations of women feeling like they need to hide their periods and avoid discussing their menstrual health.<\/span><\/p>\n As part of its ongoing mission to normalise periods, wellbeing brand <\/span>INTIMINA<\/span> felt that the best people to fight period euphemisms were period euphemisms. That\u2019s right, a collection of real people that embody menstrual euphemisms are the faces of a global movement urging everyone to call periods, periods.\u00a0<\/span><\/p>\n The unusual ensemble of embodied euphemisms, and the slang they symbolise, are as follows (full biographies in the notes to editors):\u00a0<\/span><\/p>\n This global group have starred in a striking short film<\/span> seen here<\/b>, where each human period euphemism can be seen engaging in an activity related to the euphemism they represent, before saying the slang in their language. The film ends with a powerful call to arms, as INTIMINA\u2019s cast urges all other human period euphemisms as well as the entire global population to call time on damaging slang terms and instead call a period a period.<\/span><\/p>\n Human period euphemism<\/b> Justin Bowen, a painter-decorator at Justincredible Plastering, comments: <\/b>\u2018In my industry, people don\u2019t talk about periods. It wasn\u2019t until my partner passed away and I was left caring for a young daughter that I realised the importance of open conversation around menstruation. Now, as a husband and father, I feel a responsibility to help break down the stigma. I\u2019m proud to be a part of this campaign for INTIMINA \u2013 it\u2019s a cause close to my heart. I\u2019m a period man now!\u2019<\/span><\/p>\n Dunja Kokotovi\u0107,<\/b> INTIMINA Global Brand Manager, comments:<\/b> \u201cPeriods are normal, but with over 5,000 euphemisms used around the world, we still have a long way to go when it comes to normalising open conversation about menstruation. INTIMINA has created <\/span>Just Say Period <\/span><\/i>to shine a light on this issue and make steps towards eradicating the stigma by stimulating open dialogue about menstruation.\u201d<\/span><\/p>\n Gynaecologist for INTIMINA, Dr Unsworth, comments:<\/b> \u2018I am delighted that INTIMINA is taking a stance on such an important topic. Using euphemisms to describe periods perpetuates the longstanding stigma around menstruation, and many euphemisms have very negative connotations stemming from patriarchal ideology that associates menstruation with shame. Continued use of such euphemisms results in new generations of women feeling unable to talk openly about their periods, which can often cause delays in them seeking help when they are having difficulties. There should be no shame in using the term \u2018menstruation\u2019 or \u2018period\u2019, as over 50% of the population will experience them, and the remaining 50% would not be here without them!\u201d<\/span><\/p>\n INTIMINA has created <\/span>Just Say Period <\/span><\/i>as part of its ongoing Seen + Heard period positivity campaign. Seen + Heard aims to increase the visibility of menstrual wellbeing across the world, normalise conversations about menstrual health, tackle stigma and bias and raise awareness of intimate health conditions.\u00a0<\/span><\/p>\n<\/div>\n\n
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