{"id":11518,"date":"2023-01-26T14:48:20","date_gmt":"2023-01-26T14:48:20","guid":{"rendered":"https:\/\/ultimatehealthreport.com\/content-creator-advice-for-creating-an-engaging-online-presence\/"},"modified":"2023-01-26T14:48:20","modified_gmt":"2023-01-26T14:48:20","slug":"content-creator-advice-for-creating-an-engaging-online-presence","status":"publish","type":"post","link":"https:\/\/ultimatehealthreport.com\/content-creator-advice-for-creating-an-engaging-online-presence\/","title":{"rendered":"Content Creator Advice for Creating an Engaging Online Presence"},"content":{"rendered":"


\n<\/p>\n

\t\t<\/p>\n

What time of day elicits the most interaction from Facebook users? How can I incorporate brand messaging into the latest TikTok dance trend? Is it poor taste to tag my post with something trending even if my content is completely unrelated? <\/p>\n

Questions like these plague many small business owners. Even companies with a social media coordinator are often left guessing how to enhance their engagement.\u00a0<\/p>\n

The issue is even more complicated for cannabis companies. Several platforms, particularly Instagram (IG), have strict rules around cannabis. IG\u2019s terms of service prohibit the promotion and sale of cannabis products. <\/p>\n

Content creators have to be meticulous about tags, verbiage, and product marketing. For cannabis entrepreneurs, finding success on social requires innovative thinking, creativity, and consistency. To better understand the dynamic world of social media, Cannabis & Tech Today<\/em> sat down with two cannabis content creators to discover what works and what to avoid.\u00a0<\/p>\n

Miss Rad Reefer AKA Michelle \u201cReefer\u201d<\/h2>\n

Miss Rad Reefer spent 10 years building her Instagram following. Before her most recent ban, her channel had more than 214,000 engaged followers. You can join her journey at MissRadReefer, RadAssMichelle, and RadReeferCompany.\u00a0<\/p>\n

\n
Miss Rad Reefer spent 10 years building her Instagram following. <\/sub><\/figcaption><\/figure>\n<\/div>\n

Creating a Brand\u00a0<\/h3>\n

You tell the tale of the mountain you climbed and it inspires somebody else to climb their own mountain. That\u2019s how I embraced the little lane that I created.<\/p>\n

Affiliate Marketing<\/h3>\n

I\u2019m super particular about who I work with. I think over the last 10 years, the industry has grown to know that. Also my tribe, my following, they know that I\u2019m not going to just talk about things because I\u2019m going to get 10% when they purchase them. It has to make sense and it has to be worth talking about, so [choose] affiliate programs with things that make sense, the innovative companies, the companies who care.<\/p>\n

What if Your Page is Banned\u00a0<\/h3>\n

Start a backup page, especially if you\u2019re always going to be a business. Create maybe one post a week or every other day on your stories. Make it incentive driven though. If you\u2019re a brand and you are creating content on your main page, nobody really cares if you\u2019re like, \u2018Just please follow my backup page.\u2019 But if the backup page also serves as a page where all your guides are regularly dropped or information, then it gives them incentive to follow up with you. People are incentive driven.\u00a0<\/p>\n

How to Foster Engagement<\/h3>\n

I would suggest knowing your audience with regards to creating because when you create your content, you have to create your content with the person that you\u2019re creating for in mind \u2026 Human nature is self-centered. <\/p>\n

So when you go to people\u2019s pages, a lot of them are just selfies and things that they\u2019re doing in their life \u2026 That\u2019s more vanity and vanity metrics versus creating. You are not going to be able to connect with your audience if you\u2019re just constantly posting about yourself.<\/p>\n

\n
\"\"
\u201cI would suggest knowing your audience with regards to creating because when you create your content, you have to create your content with the person that you\u2019re creating for in mind.\u201d \u2013 Miss Rad Reefer<\/sub><\/figcaption><\/figure>\n<\/div>\n

On Creating a Following<\/h3>\n

With social media, you just have to constantly show up. You are always showing up whether you are a hot mess and rolled out of bed and just started talking about your content or not. <\/p>\n

So that\u2019s probably another reason why so many people connected with me is because my whole grow career has been an absolute shit show up until the last year or two. So everyone\u2019s seen me get robbed, or the trials and tribulations. I had a dog fucking taken from me in a home invasion and everybody on social media shared his stolen photo. It was crazy. So yeah, I think I just put myself out there and people connect.\u00a0<\/p>\n

\n
\"\"
\u201cWith social media, you just have to constantly show up.\u201d \u2013 Miss Rad Reefer <\/sub><\/figcaption><\/figure>\n<\/div>\n

The biggest, most profound thing that I think you can do for yourself as a company that is trying to find its spot on the shelf, because there are a billion fucking companies, but only so many spots \u2026 It\u2019s absolutely a thousand percent about consistency. You just have to be consistent. It\u2019s not all about the pretty box, it\u2019s what\u2019s inside the box. So really hone in on what matters and know who your audience is and know what your audience wants.\u00a0<\/p>\n

The Hash Sommelier AKA Sarah Jain Bergman<\/h2>\n

The Hash Sommelier has been sharing content through IG for nearly 10 years. She uses several accounts to connect with her followers, including HashSommelier, SarahJain420, and CannabisCoverGirl.\u00a0<\/p>\n

\n
\"\"
The Hash Sommelier has been sharing content through IG for nearly 10 years.<\/sub><\/figcaption><\/figure>\n<\/div>\n

On Being a Content Creator and Entrepreneur \u00a0<\/h3>\n

I\u2019m literally having to create a job and a career for myself from scratch. So it\u2019s been a lot of ups and downs, a lot of struggles, a lot of trial and error.\u00a0<\/p>\n

Attracting New Followers<\/h3>\n

People wonder, \u2018Why do all the big accounts interact with one another, they all comment on each other\u2019s posts?\u2019 It\u2019s because that\u2019s where I get most of my new followers, most of my new people are interacting with other major accounts that have 100+ followers, 1,000+ followers, or even 50,000+ followers, just writing in their comments, commenting on something. I get more interaction and more followers from that than anything that I did traditionally.<\/p>\n

On Paid Advertisements\u00a0<\/h3>\n

Nobody wants to see your fucking advertisements, point blank. Nobody gives a shit about what you\u2019re selling. They don\u2019t give a shit about what your friend\u2019s company is selling. That\u2019s a commercial. What do we do through commercials? We skip commercials. <\/p>\n

But what do people like nowadays? They like interaction, they like drama, they want to be entertained. Most of all, people come to social media to be entertained \u2026 But that\u2019s the nature of the beast, and that\u2019s the sad reality is that people are here for entertainment. So they want things to be kept short, simple, entertaining, to the point, and lighthearted.<\/p>\n

\n
\"\"
\u201cNobody wants to see your fucking advertisements, point blank.\u201d \u2013 Sarah Jain Bergman<\/sub><\/figcaption><\/figure>\n<\/div>\n

I probably turn down about, I\u2019d say, a good 90% of paid influencer offers, maybe even higher than that. And the reason being is just for what I said, I don\u2019t want my page to be a commercial \u2026 That\u2019s something you have to look at, is the money that I\u2019m going to make today worth what it\u2019s going to cost me in followers and believability?<\/p>\n

What About Other Social Platforms\u00a0<\/h3>\n

I\u2019m going to be transitioning more to YouTube. I\u2019m trying to look for platforms that are cannabis-friendly, and YouTube has been a little bit more cannabis-friendly. They went on their little rampage a few years back, but they\u2019re opening up more to things. Another one that surprisingly is the most cannabis-friendly of all the social media platforms, LinkedIn. They look at it as we\u2019re businesses. We are legitimate tax-paying businesses; we should be able to promote our grants and our businesses. And from that, LinkedIn has actually been the most supportive.\u00a0<\/p>\n

Event Activation\u00a0<\/h3>\n

Whenever there\u2019s an event, I promote it on my page, they promote me on their page. That\u2019s when I get most of my new followers, my new likes, and most of my content. People interact with the event, people post their pictures from the event. You\u2019re able to repost those pictures, which in turn, those people like, follow you, and engage with you.<\/p>\n

\n
\"\"
\u201cSex sells on Instagram, and sex is more okay than cannabis for whatever reason. But if you\u2019re a woman also trying to be taken seriously in that space, what can help you can also hurt you.\u201d \u2013 Sarah Jain Bergman\u00a0<\/sub><\/figcaption><\/figure>\n<\/div>\n

Sexy Pics Get Clicks \u2026 at a Cost\u00a0<\/h3>\n

It\u2019s kind of how I built up [my following], and that\u2019s where I came from. It\u2019s something that\u2019s hurting me now in trying to get my Hash Sommelier business off the ground. Because people look at those bikini pics and all of a sudden, a lot of guys have ulterior motives when trying to work with you. That is very frustrating because you want them to take you seriously.<\/p>\n

However, from a marketing standpoint on Instagram, the only thing Instagram promotes on any of my posts is the sexy pictures \u2014 the only thing. I believe it\u2019s the only reason I\u2019ve been able to get my account back every single time, to be honest. I feel that there is some tech bro who works in Meta somewhere that\u2019s like, \u2018I love these beach shots. We cannot have this go away.\u2019<\/p>\n

I\u2019ve noticed a lot of cannabis businesses lately, there\u2019s been a couple of pages that kept getting everything flagged, everything taken down, shadowbanned. So what they started doing was just posting pics of chicks in bikinis, and that got engagement, and that got promoted. So sex sells on Instagram, and sex is more okay than cannabis for whatever reason. But if you\u2019re a woman also trying to be taken seriously in that space, what can help you can also hurt you.\u00a0<\/p>\n

This article first appeared in Volume 4 Issue 3 of Cannabis & Tech Today.<\/em><\/p>\n

\n
    \n
  • \n
    \n \"\"<\/div>\n
    \n

    Patricia Miller is a Managing Editor with Innovative Properties Worldwide. Her primary focus is science, technology, and policy shaping the legal cannabis sector. Follow her work when you subscribe to Cannabis & Tech Today at https:\/\/cannatechtoday.com\/subscribe\/.<\/p>\n

    \n

    View all posts<\/span><\/p>\n

    <\/p>\n<\/p><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n