{"id":11883,"date":"2023-02-17T00:06:55","date_gmt":"2023-02-17T00:06:55","guid":{"rendered":"https:\/\/ultimatehealthreport.com\/in-a-social-media-first-twitter-will-allow-cannabis-advertising\/"},"modified":"2023-02-17T00:06:55","modified_gmt":"2023-02-17T00:06:55","slug":"in-a-social-media-first-twitter-will-allow-cannabis-advertising","status":"publish","type":"post","link":"https:\/\/ultimatehealthreport.com\/in-a-social-media-first-twitter-will-allow-cannabis-advertising\/","title":{"rendered":"In a Social Media First, Twitter Will Allow Cannabis Advertising"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\t\t<!-- END .ss-inline-share-wrapper --><\/p>\n<p>In a groundbreaking move, Twitter on Wednesday announced it will be the first big social media platform to allow cannabis brands to market their products in the U.S.<\/p>\n<p>Twitter had previously allowed ads for CBD topical products derived from Hemp, contrary to Facebook, Instagram and TikTok, which all have a total ban on cannabis advertising.\u00a0<\/p>\n<p>While federal law still bans the sale and distribution of marijuana, the District of Columbia and 21 states have legalized its recreational use, and most other states allow for expansive medical uses.\u00a0<\/p>\n<p>Twitter said it will approve cannabis advertisements from companies that only target jurisdictions where they are licensed to operate, with a strict ban on ads targeted to users under 21 years old.\u00a0<\/p>\n<p>Elon Musk, who completed his acquisition of Twitter last October, bid $54.20 per share for the company, in an apparent pot reference. He also famously toked a fatty on Joe Rogan\u2019s podcast, drawing howls of protest in some quarters of the media. The show was broadcast from California where marijuana use is legal.<\/p>\n<p>A Pew Research study showed that 23% of U.S. adults are active Twitter users, with the demographic skewed heavily toward younger adults (42%), making it an attractive platform to target for cannabis advertisers.\u00a0<\/p>\n<p>Industry players welcomed the move by Twitter: \u201cKudos to @twitter for being the first major social network to welcome Cannabis advertisements\u201d, <a href=\"https:\/\/twitter.com\/RosieMattio\/status\/1625687684181028865?s=20\" target=\"_blank\" rel=\"noopener\">tweeted Rosie Mattio<\/a>, CEO of Mattio Communications, a New York-based marketing and communications firm focusing on cannabis.\u00a0<\/p>\n<p>In another Twitter post, cannabis marketing agency AdCann, who was first to report the development, greeted the news enthusiastically:\u00a0<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">BREAKING NEWS \ud83d\udce2<a href=\"https:\/\/twitter.com\/Twitter?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@Twitter<\/a> has announced major policy changes effective immediately:<\/p>\n<p>Now allowing <a href=\"https:\/\/twitter.com\/hashtag\/cannabis?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#cannabis<\/a> advertisers to promote content\u00a0for CBD, THC and cannabis services across the USA, officially becoming the largest 420-friendly social network. https:\/\/t.co\/vXhv3vUMjD<\/p>\n<p>\u2014 ADCANN (@adcannca) <a href=\"https:\/\/twitter.com\/adcannca\/status\/1625676692227334144?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">February 15, 2023<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p>AdCann reported that \u201cthere were over 20 million tweets about cannabis topics\u201d last year, citing Twitter sources. That\u2019s more tweets than coffee, the NHL, golf, and many other mainstream sectors.<\/p>\n<p>Twitter\u2019s new policy offers cannabis companies and their advocates an opportunity to tout its growing acceptance for recreational use, as well as\u00a0 its many medical and therapeutic benefits.\u00a0<\/p>\n<p>According to Twitter, the new rule will will allow advertising and brand promotion for the following products and services:<\/p>\n<ul>\n<li>CBD (Cannabidiol) and similar cannabinoid products<\/li>\n<li>THC (Tetrahydrocannabinol) and similar products<\/li>\n<li>Cannabis-related products and services. Examples include, but are not limited to: delivery services, labs, growing technology, search engines, events, etc.<\/li>\n<\/ul>\n<p>Cannabis marketers will be required to get advertising preapproved by Twitter to ensure compliance with all conditions of the new policy.\u00a0<\/p>\n<p>Under Musk\u2019s ownership, Twitter has often updated, changed or retracted its rules and practices and it\u2019s yet to be seen whether this new policy will withstand any possible pushback by federal and state government and law enforcement agencies.\u00a0<\/p>\n<p>Congress is currently considering federal legislation, titled the <em>Secure and Fair Enforcement (SAFE) Banking Act,<\/em> that could relax laws for financial services to marijuana companies.\u00a0<\/p>\n<p>Twitter will continue its prohibition of advertising for illegal drugs or paraphernalia, as well as content that glorifies or promotes illegal drug use.<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/cannatechtoday.com\/in-a-social-media-first-twitter-will-allow-cannabis-advertising\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a groundbreaking move, Twitter on Wednesday announced it will be the first big social media platform to allow cannabis brands to market their products [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[35],"tags":[],"_links":{"self":[{"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/posts\/11883"}],"collection":[{"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/comments?post=11883"}],"version-history":[{"count":0,"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/posts\/11883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/media\/11884"}],"wp:attachment":[{"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/media?parent=11883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/categories?post=11883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/tags?post=11883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}