{"id":12392,"date":"2023-03-21T02:24:32","date_gmt":"2023-03-21T02:24:32","guid":{"rendered":"https:\/\/ultimatehealthreport.com\/expert-advice-on-branding-that-lasts\/"},"modified":"2023-03-21T02:24:32","modified_gmt":"2023-03-21T02:24:32","slug":"expert-advice-on-branding-that-lasts","status":"publish","type":"post","link":"https:\/\/ultimatehealthreport.com\/expert-advice-on-branding-that-lasts\/","title":{"rendered":"Expert Advice on Branding That Lasts"},"content":{"rendered":"
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As the cannabis market expands worldwide with new strains, upstart cannabis manufacturers, and many established entities, the need for cannabis companies to differentiate themselves is immediate. The key word is branding, and it\u2019s a lot more complicated than searing a cow.\u00a0<\/p>\n
What is Branding?<\/strong><\/h3>\n
Brand management is crucial for the cannabis space. Evan Berglund is the senior partner at San Francisco\u2019s The Gonzberg Agency. He feels brand management is crucial in the cannabis industry. <\/p>\n
According to Berglund, \u201cBranding is just as important for cannabis as it always has been for other Fast Moving Consumer Goods (FMCG), like cigarettes and soda. In other words, branding is ultimately critical for the product being picked off the shelf.\u201d<\/p>\n