{"id":12504,"date":"2023-03-28T14:17:18","date_gmt":"2023-03-28T14:17:18","guid":{"rendered":"https:\/\/ultimatehealthreport.com\/how-health-fitness-professionals-can-make-more-doing-less\/"},"modified":"2023-03-28T14:17:18","modified_gmt":"2023-03-28T14:17:18","slug":"how-health-fitness-professionals-can-make-more-doing-less","status":"publish","type":"post","link":"https:\/\/ultimatehealthreport.com\/how-health-fitness-professionals-can-make-more-doing-less\/","title":{"rendered":"How Health & Fitness Professionals Can Make More Doing Less"},"content":{"rendered":"
\n<\/p>\n
Little to no breathing space between one-to-one sessions. Work, work, work\u2014Mondays through Sundays (Rest days? Nope, never heard of them.<\/em>)<\/p>\n Yet, despite how overstretched and overwhelmed you feel, your bank account says you\u2019re still a far cry from your ideal income. What now?<\/p>\n After all, when you\u2019re already <\/span>teetering on the edge of burnout<\/span><\/span>, slotting just one more client into your schedule may be the thing that tips you over. And, even if it isn\u2019t, it might hurt the coaching experience you deliver to your existing clients.<\/p>\n So, is there anything you could do to get yourself out of this frustrating catch-22? <\/span>Yes.<\/span><\/em> But you may need to overhaul your current business model.<\/span><\/p>\n <\/span><\/span><\/span><\/p>\n Countless research papers and books have been written on the concept of business models, and experts still argue about the exact definition.<\/p>\n For this article, we\u2019re going with the simplest definition of a business model per Michael Lewis, an American author and financial journalist, in his book, \u201cThe New, New Thing<\/span>\u201d: \u201cAll it really meant was how you planned to make money\u201d.<\/p>\n With this in mind, let\u2019s examine your current business model (i.e., how you\u2019re generating income now) and take a closer look at how it could be limiting your impact and earning potential.<\/p>\n You have a private, 1-on-1 coaching model where you dedicate a timeslot on your calendar to a single client. This client pays you a fixed rate per coaching session, which you may deliver face-to-face or online.<\/p>\n To earn more on this business model, you have three options:<\/p>\n Raise your per-session rates<\/span><\/p>\n<\/li>\n <\/span> <\/span>Take on more clients<\/span><\/p>\n<\/li>\n <\/span> <\/span>Increase your coaching rates <\/span>and<\/span><\/em> get more clients<\/span><\/p>\n<\/li>\n<\/ol>\n Unfortunately, as highlighted earlier, option #2 isn\u2019t realistic (which means option #3 is pretty much out of the question, too)\u2014leaving you only with option #1.<\/p>\n Sure, you could increase your rates but whether it’s to $100, $1,000, or $10,000, there’s always an upper limit to how much one client is able or willing to pay per coaching session. What does this mean?<\/p>\n You must change your business model if you wish to break through your income ceiling.<\/p>\n Below, you\u2019ll find five business models suitable for health and fitness coaches that are profitable and<\/em> offer flexibility to you and your clients.<\/p>\n Note: depending on your preferences, you could:<\/p>\n Group coaching: more impact and income, with less time. Let\u2019s see how with some (purely illustrative) numbers:<\/p>\n There are a few ways to structure your group coaching sessions, which might include the following:<\/p>\n o \u00a0 <\/span>Pros: <\/strong>More predictable revenue. <\/strong>Your clients may appreciate the flexibility.<\/p>\n o \u00a0 <\/span>Cons: <\/strong>You may run into scheduling issues, where certain timeslots are overbooked and others are under-booked. Clients within a session may vary widely in their knowledge or experience, which may make catering to their needs challenging.<\/span><\/p>\n EXAMPLE: Patrick Beach<\/span> runs an online community-centric yoga studio, Commune<\/span>, that offers monthly and annual subscription options.\u00a0<\/p>\n o \u00a0 <\/span>Pros: <\/strong>Your clients are working toward the same goal; this helps generate a sense of community that could benefit client motivation and retention.<\/p>\n o \u00a0 <\/span>Cons: <\/strong>Finding a group of clients with the same needs and desires, plus corresponding schedule availability, could be difficult. Clients may also compare their progress with their cohort members\u2014potentially leading to discouragement if they feel they\u2019re making slower progress than others.<\/p>\n Group coaching sounds great. But what if it\u2019s:<\/p>\n Consider venturing into digital offerings.<\/p>\n You create courses, programs, and resources once but keep selling them to countless new clients without additional production efforts. It’s an income source that allows you to stop<\/em> trading your time for money.<\/p>\n When it comes to how you structure your digital offerings as a health and fitness professional, you\u2019re only limited by your imagination. The possibilities are truly endless.<\/p>\n Here are two ideas that\u2019ll hopefully spark your creativity:<\/p>\n o \u00a0 <\/span>Pros: <\/strong>You may not need to set up a complete e-commerce store. Instead, you could opt for third-party digital delivery services, like Gumroad, Sendowl, and Sellfy, which typically charge a relatively affordable fee of around $30 per month.\u00a0\u00a0\u00a0<\/p>\n o \u00a0 <\/span>Cons: <\/strong>Given the low start-up and overhead costs, the digital media market is becoming increasingly crowded. To capture your ideal client’s attention and, thus, sale, you must demonstrate the unique value of your product. This, of course, isn’t always easy to do.<\/span><\/span><\/span><\/p>\n EXAMPLE: Lauren Simpson<\/span> offers an extensive range of fitness programs available through a dedicated app. There are always new upcoming products while popular offerings are frequently updated.\u00a0<\/p>\n o \u00a0 <\/span>Pros: <\/strong>This business model could offer you more predictable revenue. <\/strong>Content on membership sites is also less vulnerable to piracy than one-time digital downloads.\u00a0<\/strong><\/p>\n o \u00a0 <\/span>Cons: <\/strong>Clients could get bored and cancel their subscriptions after utilizing your resource library. That means you must make an effort to regularly update, refresh, and add content to your membership site.<\/p>\n Think of workshops as an offshoot of group coaching, with the following differentiators:<\/p>\n Here are the pros and cons of generating income from workshops as a health and fitness professional:<\/p>\n EXAMPLE: Layne Norton<\/span> regularly offers paid workshops and seminars on fitness and nutrition.<\/p>\n The wellness tourism market is booming.<\/span><\/p>\n So, why not capitalize on this trend by hosting a wellness retreat, a multi-day event designed to help participants work on their physical and emotional health away from the hustle and bustle of daily life?<\/p>\n A recent Verywell Fit article<\/span> hints at the profitability of this business model.<\/p>\n According to the writer, an all-inclusive wellness retreat that offers accommodations, meals, fitness classes, spa treatments, and other activities could range from $3,000 to $6,000 per participant, per week.<\/p>\n Imagine if you managed to attract 30 participants for a week-long retreat.<\/p>\n That\u2019ll give you between $90,000 to $180,000 in revenue. Of course, you’ll have to subtract the costs of hosting the retreat (e.g., securing your retreat space, engaging a meal delivery service, and partnering with other wellness activity providers) to calculate your actual profit.<\/p>\n If you spend:<\/p>\n you\u2019ll still take home between $58,440 to $148,440.<\/p>\n Disclaimer: this data is used purely as an example but gives a rough idea of the potential monetary returns associated with hosting wellness retreats.<\/p>\n What about the pros and cons?<\/p>\n EXAMPLE: Kayla Nielsen<\/span>, a yoga teacher, hosts wellness retreats around the world. She also offers education and mentorship for aspiring yoga practitioners and teachers.<\/p>\n Chances are that your clients frequently ask you for advice about tools and products that can support them on their wellness journeys.<\/p>\n Why not monetize your recommendations by becoming an affiliate marketer? For the uninitiated, affiliate marketing is the process of earning money (in the form of commissions) every time you promote a company\u2019s products or services and drive a sale.<\/p>\n So, let\u2019s say you\u2019re a Wait, What\u2019s a \u201cBusiness Model\u201d?<\/span><\/span><\/h2>\n
\n
\n
#1: Group Coaching<\/h2>\n
\n
\n
\n
EXAMPLE: <\/span>Meg Gallagher offers <\/span>eight-week nutrition courses that take the guesswork out of eating and dieting on Strong Strong Friends.<\/span><\/span><\/span><\/span><\/p>\n#2: Digital Offerings<\/h2>\n
\n
\n
\n
EXAMPLE: <\/span>Kayla Itsines offers a selection of digital workouts through an app using a monthly subscription model.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n#3: Workshops<\/h2>\n
\n
\n
#4: Wellness Retreats<\/h2>\n
\n
\n
#5: Affiliate Marketing\u00a0<\/h2>\n