\u00a0<\/span><\/p>\nIn 2017, Matt Mayberry, Karen Mayberry, and Benjamin Wong (all passionate cannabis advocates) were exploring a foray into the legal market when they discovered the multitude of issues producers were facing.<\/p>\n
One of the main challenges was the archaic systems being used for the vast amount of data needing to be collected for regulators.<\/p>\n
\u201cWe started going to tradeshows to check out the scene and quickly began speaking with growers to determine what challenges they were facing in the current market,\u201d Matt Mayberry (the company\u2019s CEO) explained in an interview with Cannabis & Tech Today.<\/i><\/p>\n
\u201cOne of the most striking discoveries was that growers were managing key parts of their businesses with notebooks, whiteboards, and spreadsheets,\u201d Mayberry continued. \u201cEverything from the team\u2019s work schedule, plant inventory tracking, and crop observations were all being documented manually, and there was no practical way to track what happened from harvest to harvest. We saw that these methods were holding cultivators back. And with the industry poised for explosive growth, the current tools available wouldn\u2019t allow them to scale to meet market demand.\u201d<\/p>\n
The trio realized there had to be a better way.<\/p>\n
With Matt\u2019s background in software engineering, Benjamin\u2019s previous work in network and electrical engineering, and Karen\u2019s experience in marketing, combined with the fact that all three founders had experience in cultivation in either home-growing or commercial applications, the team set out to build a technology platform that would help growers thrive in the emerging regulated market.\u00a0<\/span><\/p>\nTrym was officially founded in 2018 and launched its first beta app later that summer.<\/p>\n
The company provides software solutions designed specifically for cultivators, offering team management, plant tracking, and analytics tools to help producers increase productivity while simultaneously ensuring they remain compliant.<\/p>\n
Trym\u2019s Grow app monitors light, humidity, temperature, and levels while the Explore app integrates task scheduling and workflows.<\/p>\n
Environmental sensor hardware is also available in order to streamline the company\u2019s software.<\/p>\n
Compliance Concerns Lead to \u2018A-Ha\u2019 Moment<\/b><\/span><\/h3>\n
The intuitive platform was designed after the team realized the great lengths cultivators took to weigh each individual plant at the time of harvest.<\/p>\n
\u201cAt Trym, we\u2019re all about helping growers save time and streamline their operations,\u201d Benjamin Wong, COO, said. \u201cWhen we saw how the growers were harvesting their plants in order to comply with the state regulations, we saw a wide variety of methods being used, all of which caused significant bottlenecks in their harvesting process and ultimately were costing them a lot of time and money. We realized there was a lot of opportunity to improve this process.\u201d\u00a0<\/span><\/p>\nThe team at Trym noticed growers were required to either hold or interact with something other than the plants while weighing and recording post-harvest.<\/p>\n
Everything from a pen and paper, to expensive barcode, or RFID scanners were being used, all of which were slowing down operations.<\/p>\n
Additionally, when you\u2019re weighing hundreds or thousands of cannabis plants, your hands are covered in resinous trichomes.<\/p>\n
Having to click buttons on a device or pull a trigger on a scanner all day means that the equipment being used may quickly become sticky.<\/p>\n
\u201cWe decided that the most efficient way to harvest would be to remove the need to have to touch anything other than their harvested plants and that\u2019s where the idea for Touchless Harvesting came from,\u201d Wong explained. \u201cWe achieved the \u2018touchless\u2019 aspect by creating a harvest station that includes a rack, a mounted mobile device such as an iPad, and a scale that connects to the iPad via Bluetooth.\u201d<\/p>\n
Touchless Harvesting Already Revolutionizing Cultivation Operations in California and Beyond<\/b><\/span><\/h3>\n
Trym eases the stress by seamlessly integrating with Metrc (short for Marijuana Enforcement Tracking Reporting & Compliance), California\u2019s seed-to-sale cannabis production data tool.<\/p>\n
But it\u2019s the touchless harvesting tech that\u2019s getting all the attention.<\/p>\n
The cultivators who have already tried the company\u2019s system are impressed with the ease of use and astounding speed.<\/p>\n
\u201cWe tested Touchless Harvesting back in November of 2020 with our partner, FloraCal Farms, in Santa Rosa, CA, and their team was able to take down, weigh, record, and report 680 plants all before lunch!\u201d Mayberry proclaimed.<\/p>\n
\u201cTouchless harvesting is a great convergence of efficiency and compliance,\u201d Andrew Rayl, FloraCal Farms\u2019 Director of Compliance, added. \u201cIt allows us to remain in full compliance with even the most conservative interpretations of harvest regulatory requirements without sacrificing any time.\u201d<\/p>\n
Kevin Nelson, founder and head cultivator at Santa Cruz Roots, in Santa Cruz, CA, also praised the system.<\/p>\n
\u201cWeighing every plant really sucks, but there isn\u2019t a faster way to do it than what Trym has built with Touchless Harvesting.\u201d<\/p>\n
\u201cAn ecosystem of integrations\u2026\u201d<\/b><\/span><\/h3>\n
Their hope is to make life easier for operators while simultaneously improving the overall marketplace for the consumer.<\/p>\n
The company is currently working on several projects that will significantly expand its environmental monitoring and analytics capabilities, enabling growers to produce bigger yields and higher quality flower.<\/p>\n
They\u2019re also adding features specifically tailored to large-scale operators in California in order to make managing their compliance across multiple licenses as efficient as possible.\u00a0<\/span><\/p>\n\u201cWe see the future of cannabis tech as an ecosystem of integrations,\u201d said Karen Mayberry, co-founder and marketing director.\u00a0 <\/span>\u201cNo one company can build a perfect solution for the entire industry, and 2021 is going to be focused on strengthening our position in the ecosystem and building our network of integration partnerships.<\/p>\n\u201cWe want to see the pioneers that built this industry scale their businesses and prosper in the regulated market.\u201d \u03d6<\/span><\/p>\n
![\"\"](\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Trym-@-FloraCal-11-18-20-8670-682x1024.jpg\")
![\"\"](\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/trym-facility-detail-dashboard-on-iphone-x-tilted_v2-1-2-1-1-1024x983.png\"\/)
![\"\"](\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/trym-facility-detail-dashboard-on-iphone-x-tilted_v2-1-2-1-1-1024x983.png\")
![\"\"](\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Trym-@-FloraCal-11-18-20-8644-682x1024.jpg\"\/)
![\"\"](\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Trym-@-FloraCal-11-18-20-8644-682x1024.jpg\")
![\"\"](\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Trym-@-FloraCal-11-18-20-8591-1024x682.jpg\"\/)
![\"\"](\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Trym-@-FloraCal-11-18-20-8591-1024x682.jpg\")