{"id":1860,"date":"2021-09-13T23:32:25","date_gmt":"2021-09-13T23:32:25","guid":{"rendered":"https:\/\/ultimatehealthreport.com\/innovators-share-their-strategies-for-industry-domination\/"},"modified":"2021-09-13T23:32:25","modified_gmt":"2021-09-13T23:32:25","slug":"innovators-share-their-strategies-for-industry-domination","status":"publish","type":"post","link":"https:\/\/ultimatehealthreport.com\/innovators-share-their-strategies-for-industry-domination\/","title":{"rendered":"Innovators Share Their Strategies for Industry Domination"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\t\t<!-- END .ss-inline-share-wrapper --><\/p>\n<p class=\"p4\">Each quarter, <i>Cannabis &amp; Tech Today<\/i> speaks with innovative brands from around the country to discover who is leading the call for a more resilient, thoughtful, transparent cannabis industry.<\/p>\n<p class=\"p4\">This issue, we\u2019re highlighting three brands receiving national attention for their commitment to excellence within the cannabis community.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3 class=\"p5\"><b>Clear Cannabis Inc.<\/b><\/h3>\n<p class=\"p4\">Rich Batenburg Jr., has decades of experience developing scalable business models in various industries.<\/p>\n<p class=\"p4\">As president and chairman of Clear Cannabis, Inc., Batenburg is using his expertise to develop an infrastructure for the company capable of scaling to a national level.<\/p>\n<p class=\"p4\"><strong>Rich Batenburg Jr.:<\/strong> What was going to happen with cannabis in my mind was exactly what happened with cable.<\/p>\n<div id=\"attachment_19550\" style=\"width: 310px\" class=\"wp-caption alignleft\"><noscript><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-19550\" class=\" wp-image-19550\" src=\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Richard-M-Batenburg-Jr.-the-clear-1.jpg\" alt=\"\" width=\"300\" height=\"375\" srcset=\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Richard-M-Batenburg-Jr.-the-clear-1.jpg 768w, https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Richard-M-Batenburg-Jr.-the-clear-1-240x300.jpg 240w\" sizes=\"(max-width: 300px) 100vw, 300px\"\/><\/noscript><\/p>\n<p id=\"caption-attachment-19550\" class=\"wp-caption-text\">Richard M Batenburg. Photo courtesy of Clear Cannabis, Inc.<\/p>\n<\/div>\n<p class=\"p4\">A bunch of mom-and-pop operators who were very passionate about the product, very customer-centric, but did not have the skills and the foresight and capitalization to build heavy weight infrastructure that could scale to handle millions of customers as opposed to thousands of customers.<\/p>\n<p class=\"p4\">So I thought \u201cHey, this is my opportunity to fix all this stuff that\u2019s been broken in cable before it happens in cannabis.\u201d<\/p>\n<p class=\"p4\">Once we have ubiquitous legalization, big food, big pharma, big tobacco, and big agriculture will likely be taking over this industry.<\/p>\n<p class=\"p4\">It takes money to scale up.<\/p>\n<p class=\"p4\">There are thousands of inventive, creative, sincere, gentle geniuses in the business that have come up with products.<\/p>\n<p class=\"p4\">What you don\u2019t see is the massive distribution and commercialization of those products.<\/p>\n<p class=\"p4\">That\u2019s really our focus.<\/p>\n<p class=\"p4\">What I liked about Clear Cannabis is it has a trade secret component to it, it has a formula.<\/p>\n<p class=\"p4\">It\u2019s not based on things you can\u2019t own.<\/p>\n<p class=\"p4\">Nobody can own a strain name.<\/p>\n<p class=\"p4\">It\u2019s not a capitalistic thing, but a brand needs to have its own identity and its own interpersonal and emotional connection to the customer and it needs to have a brand promise that can be replicated.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3 class=\"p5\"><b>GrowRay Technologies<\/b><\/h3>\n<div id=\"attachment_19551\" style=\"width: 180px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19551\" class=\" wp-image-19551\" alt=\"\" width=\"170\" height=\"170\" src=\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Ash-Ganley-Headshot.jpeg\"\/><noscript><img decoding=\"async\" aria-describedby=\"caption-attachment-19551\" class=\" wp-image-19551\" src=\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Ash-Ganley-Headshot.jpeg\" alt=\"\" width=\"170\" height=\"170\"\/><\/noscript><\/p>\n<p id=\"caption-attachment-19551\" class=\"wp-caption-text\">Ash Ganley. Photo courtesy of GrowRay Technologies<\/p>\n<\/div>\n<p class=\"p4\">The cannabis space, in many ways, is about collaboration.<\/p>\n<p class=\"p4\">The industry relies on different sectors coming together to create solutions.<\/p>\n<p class=\"p4\">Ash Ganley, CEO of GrowRay Technologies understands the fractured nature of the industry and is working to unite growers with technology and science to create a more efficient cultivation ecosystem.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p4\"><strong>Ash Ganley:<\/strong> \u201cWe realized quickly that the market is not always going to be so high margin that you could hide bad business practices and hide a lack of efficiency in your operation and production.<\/p>\n<p class=\"p4\">And now that\u2019s happening across the country.<\/p>\n<p class=\"p4\">As prices are coming down and regulations are increasing in terms of how much electricity you use per square foot, etc., a lot of growers who used pre-legal, scaled-up practices are losing their businesses because they\u2019re not taking those low-margin, high-efficiency lessons from traditional agronomy.<\/p>\n<p class=\"p4\">That\u2019s what we\u2019re doing, is really learning cannabis from a whole systems technical point of view, knowing all the while that we have to get better.<\/p>\n<div id=\"attachment_19552\" style=\"width: 355px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19552\" class=\" wp-image-19552\" alt=\"\" width=\"345\" height=\"211\" srcset=\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/GRTLogos-js-121720.png 500w, https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/GRTLogos-js-121720-300x184.png 300w\" data-lazy-sizes=\"(max-width: 345px) 100vw, 345px\" src=\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/GRTLogos-js-121720.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19552\" class=\" wp-image-19552\" src=\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/GRTLogos-js-121720.png\" alt=\"\" width=\"345\" height=\"211\" srcset=\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/GRTLogos-js-121720.png 500w, https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/GRTLogos-js-121720-300x184.png 300w\" sizes=\"(max-width: 345px) 100vw, 345px\"\/><\/noscript><\/p>\n<p id=\"caption-attachment-19552\" class=\"wp-caption-text\">Photo courtesy of GrowRay Technologies<\/p>\n<\/div>\n<p class=\"p4\">We\u2019re never going to be good enough.<\/p>\n<p class=\"p4\">You always have to keep learning.<\/p>\n<p class=\"p4\">But we\u2019re pushing the envelope, and we know that.<\/p>\n<p class=\"p4\">So, we have to be curious.<\/p>\n<p class=\"p4\">We have to be hungry.<\/p>\n<p class=\"p4\">We have to learn together.<\/p>\n<p class=\"p4\">The whole issue of legality in cannabis has forced a lot of businesses to operate in a silo or in a vacuum.<\/p>\n<p class=\"p4\">So it\u2019s a very fractured industry and that has hamstrung innovation in a big way.<\/p>\n<p class=\"p4\">We\u2019re just trying to approach it from that point of view.<\/p>\n<h3 class=\"p5\"><b>Aspen Green<\/b><\/h3>\n<p class=\"p4\">Colorado-based Aspen Green is one of only seven USDA Organic certified full-spectrum hemp and CBD brands in the country.<\/p>\n<p class=\"p4\">Their products are free from toxins, formaldehyde, phthalates, parabens, and sulfates.<\/p>\n<p class=\"p4\">They\u2019re one of five brands recognized by Realm of Caring for their commitment to transparency, quality, and integrity.<\/p>\n<p class=\"p4\">To learn more about the company\u2019s commitment to serving the industry, we spoke with Aspen Green President and CEO Brandon Lewis.<\/p>\n<div id=\"attachment_19553\" style=\"width: 264px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19553\" class=\" wp-image-19553\" alt=\"\" width=\"254\" height=\"327\" srcset=\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Brandon-Lewis-Headshot.png 480w, https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Brandon-Lewis-Headshot-233x300.png 233w\" data-lazy-sizes=\"(max-width: 254px) 100vw, 254px\" src=\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Brandon-Lewis-Headshot.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19553\" class=\" wp-image-19553\" src=\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Brandon-Lewis-Headshot.png\" alt=\"\" width=\"254\" height=\"327\" srcset=\"https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Brandon-Lewis-Headshot.png 480w, https:\/\/cannatechtoday.com\/wp-content\/uploads\/2021\/06\/Brandon-Lewis-Headshot-233x300.png 233w\" sizes=\"(max-width: 254px) 100vw, 254px\"\/><\/noscript><\/p>\n<p id=\"caption-attachment-19553\" class=\"wp-caption-text\">Brandon Lewis. Photo courtesy of Aspen Green.<\/p>\n<\/div>\n<p class=\"p4\"><strong>Brandon Lewis:<\/strong> We are filling the need for education around the hemp plant, it\u2019s properties, and where to find the actual science that\u2019s been conducted for decades \u2014 which can start with a simple search at the National Institute of Health.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/p>\n<p class=\"p4\">We are passionate about assisting people in what to look for in high-quality hemp &amp; CBD products even if not from Aspen Green.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p4\">We believe cannabis will be federally legal within 5 years and consumers will be educated on the value of the whole hemp plant and all of its properties.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/p>\n<p class=\"p4\">We also believe laws will become uniform versus how fragmented they are currently at the state level.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/p>\n<p class=\"p4\">We also see the industry maturing to focusing on various regions where the plant is grown, much like wine.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/p>\n<p class=\"p4\">In our opinion, what Napa is to wine \u2014 the Colorado Rockies are to hemp.<\/p>\n<style><![CDATA[#wpdevar_comment_1 span,#wpdevar_comment_1 iframe{width:100% !important;} #wpdevar_comment_1 iframe{max-height: 100% !important;}]]><\/style>\n<\/div>\n<p><script async defer crossorigin=\"anonymous\">(function(d, s, id) {\n          var js, fjs = d.getElementsByTagName(s)[0];\n          if (d.getElementById(id)) return;\n          js = d.createElement(s); js.id = id;\n          js.src = \"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&appId=832450016929003&version=v10.0\";\n          fjs.parentNode.insertBefore(js, fjs);\n        }(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/cannatechtoday.com\/trade-secrets\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each quarter, Cannabis &amp; Tech Today speaks with innovative brands from around the country to discover who is leading the call for a more resilient, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[35],"tags":[],"_links":{"self":[{"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/posts\/1860"}],"collection":[{"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/comments?post=1860"}],"version-history":[{"count":0,"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/posts\/1860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/media\/1861"}],"wp:attachment":[{"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/media?parent=1860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/categories?post=1860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ultimatehealthreport.com\/wp-json\/wp\/v2\/tags?post=1860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}