Similar to shopping for any other supplement, it’s important to do research into the brands you plan to support. Transparency around sourcing, production practices, and testing (i.e., for purity and potency) is the best way to ensure you’re getting a quality product that’s worth the price.
In the hemp CBD world, this includes finding brands that reveal their growing location and share farming practices (preferably organic). The product page should ideally link to a Certificate of Analysis (COA). These reports from accredited labs provide the chemical analysis of a hemp extract or oil, giving details about the potency of the product’s ingredients (e.g., confirming CBD dose and trace levels of THC), as well as confirming that contaminants, such as pesticides or heavy metals, are absent or present in negligible residual levels.
Like any other product, quality is often reflected in the price. Of course price and value should be viewed holistically. This means considering the product in its totality—its active ingredients, excipients (i.e., “other ingredients” list), and packaging materials.
Hemp CBD can cost as little as $0.02 per mg hemp CBD with options up to $0.20 per mg hemp CBD. During our research, we found the sweet spot for snagging a sustainably-packaged, organically-sourced product is between $0.05/mg hemp CBD and $0.10/mg hemp CBD.